advertising - Business Science Warsaw

Myślenie długookresowe w marketingu: Jak budować długookresową sprzedaż marki mediami? Wstęp Dobre planowanie mediów i tworzenie skutecznych strategii marketingowych nigdy nie było łatwe. [...]

By Jarosław Dejneka

In Case Study

Posted 6 December 2021

Don’t get the wrong impression! Assessing the best input variable to reflect Meta in MMM

Don’t get the wrong impression! Assessing the best input variable to reflect Meta in MMM: Abstract Background Meta campaigns have multiple buying options. This affects the cost of media, campaign [...]

By Jarosław Dejneka

In Case Study

Posted 28 June 2021

Improving efficiency in Marketing Mix Models

Improving efficiency in Marketing Mix Models: Abstract The article describes three topics connected with Facebook advertising and the measurement of its efficiency in Marketing Mix Models (MMM). [...]

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Jak budować długookresową sprzedaż marki mediami? Spojrzenie na OOH (Out of Home)

Don’t get the wrong impression! Assessing the best input variable to reflect Meta in MMM

Improving efficiency in Marketing Mix Models