Driving excellence
in marketing analytics
industry leaders in providing
actionable insights
We believe that everything in the world of communications is connected. It is crucial that the measurement of marketing activity reflects this connected system. Business Science Warsaw specialises in providing the insights and recommendations that prove the return on investment of the marketing budget. We are data scientists that are both media experts and marketing effectiveness experts – a powerful combination.
We think from a commercial perspective and understand the business agenda. We provide the numbers to ensure that the marketing function can provide accountability to Finance.
Our impressive client base has ensured we have vast experience across all sectors and understand the key questions associated with each.
Econometrics
& Data Science
Business Science Warsaw team is a regional advanced analytics hub. We’re proficient in econometrics & machine learning. We offer state of the art marketing mix modeling (MMM) and custom Data Science projects. Economiser™, the Business Science Warsaw MMM product is the most advanced solution in terms of delivering granular results for Digital Media and actionable recommendations. Our Economiser & Data Science projects truly boost the performance of the entire media ecosystem and drive sales. Check out our testimonials!
Performance
Based Planning
We are using numerous existing data sources and past marketing research to fuel our benchmarks and meta-models – our foundation to enable optimizing media plans to maximize brands’ and/or client’s portfolio sales. Due to great economies of scale, Business Science Warsaw clients are the biggest global companies.
Insights
Thorough and in-depth research on consumers, their category usage, brand perception and media consumption. Have you ever wondered: How digital campaigns impact brand awareness and image? Does TV positioning actually boost ad recall? Who is the most influential celebrity in the market? We, as the Business Science Warsaw team, already know it!
What Business Science Warsaw
Can Do for You
What they've
said about us
What Business Science
Can Do for You
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... The interesting, innovative insights and a clear way of their visualization, turned into solid business solutions, that we finally decided to implement in our organization. [..] it is worth to trust the professionalism of the MBS team.
MARKETING DIRECTOR, SKODA, VGP
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[...] Thanks to the recommendations, we were able to significantly increase the effectiveness of our media activities and achieve our business objectives.
SENIOR MEDIA MANAGER, P4, POLAND
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...It helped us to significantly optimize our media investment and revise priorities for particular communication channels, both, traditional and new media. thanks to Economiser™ we broadly restructured our plans to maximize the impact on the actual business.
CONNECTION STRATEGY & MEDIA MANAGER, POLAND & BALTICS
