March 2020 - Business Science Warsaw

Posted 11 March 2020

How is Facebook measurement different when modeled over a shorter time period than over a longer period in MMM?

How is Facebook measurement different when modeled over a shorter time period than over a longer period in MMM: Abstract In the rapidly changing ecosystem of digital touchpoints, it’s of utmost [...]

By Jarosław Dejneka

In Case Study

Posted 11 March 2020

Which Facebook splits should be used in MMM?

Which Facebook splits should be used in MMM: Abstract For social media planners, Facebook offers a multitude of buying options, each influencing Facebook’s auction system, campaigns’ delivery and [...]

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